Things we have learned running real accounts.
No theory. No frameworks for the sake of frameworks. Just what we have learned scaling paid accounts from ₹3L to $325K per month, and what we wish someone had written down before we had to figure it out the hard way.
A tactical playbook for D2C founders. Five fixes you can run this week, in order of impact. Real numbers from accounts we have run.
SCALINGThe exact rule that ran $325K per month US accounts and runs ₹3L per month India accounts. Same gate, smaller spend, identical discipline.
ATTRIBUTIONPlatform-attributed ROAS lies. It double-counts, over-credits, and tells you to scale things that are not profitable. Here is what to track instead, and how to make the switch.
AMAZONMost Amazon listings leak 20 to 40 percent of organic traffic to fixable problems. Here is the checklist we run on every listing, in order.
PAID ADSThe five things to look at every morning, in order. Built for founders running their own ads or watching an agency.