METRIS
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METRIS · PERFORMANCE OPS · INDIA + USA

Enterprise experience.
Startup agility.
AI-powered growth.

Performance marketing for D2C & ecommerce brands. India & USA.

For over 12 years we worked inside some of the world's leading advertising and media agencies. We've seen campaigns succeed and fail, and learned one thing: growth doesn't happen by chance. It happens when strategy, execution and measurement work together.

Book a strategy call

We become an extension of your team. When you grow, we grow.

$2.9M+
Attributed revenue
$575K+
30-day spend run
6.15x
Peak blended ROAS
$10–12K
Peak daily spend

Founder has previously executed on accounts including

Prior agency engagements before METRIS. Across India and global markets.

All logos are trademarks of their respective owners.

The name METRIS comes from Metrics.

Every decision should be measurable. But metrics alone don't build businesses. The right strategy, responsible execution and adaptability do. METRIS stands for all six.

M
Measure
Data, insights and accountability. Every campaign has a number it answers to. Nothing flies blind.
E
Execute
Thoughtful, effective implementation. Speed without sloppiness. We run the work, we don't supervise it.
T
Transform
Turning challenges into opportunities. Market shifts, algorithm changes and budget pressure are levers, not excuses.
R
Responsibility
Your goals become our responsibility, not a report on a dashboard. Behind every business is a founder's dream. We take that seriously.
I
Innovate
Built for the AI era. AI analyses data, sharpens targeting, accelerates creative and predicts trends. Humans provide the thinking.
S
Scale
Sustainable, measurable growth. We double down on what's proven and build what lasts. No vanity spikes.
SERVICES

Eight services. One team. One number.

Most agencies sell one thing and bolt the rest on. We run all of it inside one ops room. Creative talks to paid. Paid talks to CRO. CRO talks to social. SEO and influencer compound the cushion. One report. One cadence. One person you can call.

01

Paid Ads

Meta, Google Search, Pmax, YouTube, Amazon. Account ownership at admin level. Daily monitoring. Same-day intervention on outliers.

MetaGoogleAmazonPmax
RUN THE ACCOUNT
02

Paid Media Strategy

12-month channel-mix model built backwards from LTV and contribution margin. Pacing rules and triggers documented before scale.

LTVCAC ceilingPacing
PLAN AND PACE
03

Creative Strategy

Wave-based testing on 3-week sprints. Hooks tested before scripts, scripts before production. Hook bank that compounds quarter over quarter.

HooksScriptsIteration
CONCEPT TO SCALE
04

Website CRO

The cheapest paid-media optimisation is a better landing page. Heatmaps, friction audits, one A/B test per month with a real readout.

FunnelsLPA/B
CONVERT BETTER
05

Social Media

Organic as an acquisition channel. Content series that compound. Branded search lift, direct traffic, customer education at zero CAC.

OrganicBrandCommunity
COMPOUND ATTENTION
06

SEO

Technical hygiene first. Content depth second. Link authority third. Measured by non-brand organic sessions, not ranking screenshots.

TechnicalContentAuthority
COMPOUND TRAFFIC
07

Influencer

Influencer is procurement. Every creator vetted with a reach-quality score, a cost-per-engaged-view, a category fit, an attribution rail.

VetBriefAttribute
PROCURE AND PROVE
08

Amazon

Listing optimisation, A+ content, Sponsored Ads, DSP. We treat the marketplace like a second storefront with its own funnel maths.

ListingsAdsRank
OWN THE SHELF
OPERATING SCALE · INDIA MARKET

Built for brands at this scale.

Estimated annual ad-spend ranges for brands in categories the founder has previously executed on. Operating context, not engagement claims.

TECH & DEVICES
Sony India

Sony India

₹400–550 Crannual ad spend
Nationalgeo footprint
4–5 chactive channels
Premiumcategory position
AUTO · PREMIUM
BMW India

BMW India

₹180–220 Crannual ad spend
Premium luxurycategory
Digital + OOHchannel weight
Tier 1+2geo footprint
AUTO · MASS PREMIUM
Honda Cars India

Honda Cars India

₹250–320 Crannual ad spend
Mass premiumcategory
TV + digitalchannel mix
Nationalgeo footprint
TECH · PREMIUM HOME
Dyson India

Dyson India

₹80–120 Crannual ad spend
D2C premiumpositioning
Digital firstchannel weight
Metro skewgeo footprint
B2B TECH
Cisco India

Cisco India

₹50–80 Crannual ad spend
Enterprisebuyer
LinkedIn-ledchannel weight
Account-basedstrategy
B2B · ENERGY MGMT
Schneider Electric India

Schneider Electric

₹40–60 Crannual ad spend
B2B + tradebuyer
LinkedIn + eventschannels
Industrialpositioning

Illustrative annual ad-spend ranges based on public industry benchmarks. They show the operating scale METRIS is built for, not engagements METRIS has run for these brands.

HOW WE WORK

Our approach. Six steps, repeated until it compounds.

We do not sell strategy decks. We sell a system that runs every week, against one number. The five steps below run on every account, big or small, India or USA.

01
Understand

Every business is unique. We start with your industry, customers, challenges and ambitions. Nothing assumed.

02
Strategize

A data-driven growth roadmap aligned with business outcomes, not vanity metrics. Conservative projections, on the record.

03
Execute

Campaigns deployed with precision and speed. Daily on dashboards. Same-day intervention on outliers.

04
Measure

Track what truly matters. Weekly call, one-page summary, monthly business review. Actionable, not decorative.

05
Optimize

Continuous improvement through experimentation and learning. What worked scales, what didn't gets documented and retired.

06
Scale

Double down on proven strategies to create sustainable, compounding growth. The library of what works keeps building.

Real spend. Real revenue.

Three engagements run by our senior team before founding METRIS. Same gates. Same step rule. Same weekly cadence, now operating on your account.

CASE 01 · US DTC CLOTHING

$325K spent in 30 days.
$2M+ in attributed revenue.

30-day spend$325K+
Revenue$2.0M+
Blended ROAS6.15x
Peak daily spend$12K

Re-worked the offer end to end. Built a new landing page and funnel. Same-day intervention on outliers through $10–12K/day spend.

CASE 02 · US DTC BEAUTY

$125K spent in 30 days.
$450K+ in attributed revenue.

30-day spend$125K+
Revenue$450K+
Blended ROAS3.6x
Avg daily spend$4–5K

Audience-stack rebuild for prospecting. Creative refresh cadence on hero hooks. BoF retargeting separated with proper exclusions.

CASE 03 · DTC BABY

Total sales ₹4.26 Cr.
Net profit ₹61L.

Total sales₹4.26 Cr
Net profit₹61L
Blended ROAS3.52x
Net margin14%

Smaller scale, same discipline. Profit-led decisioning. Every move tested against MER and net margin, not vanity ROAS.

Growth partners, not vendors. Every decision starts with one question: will this create meaningful growth for you?

$2.9M+ attributed revenue from prior portfolio
CH + N
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WHY METRIS

What makes us different.

Built by experts. Powered by AI. Focused on growth. The strategic thinking of global agencies, the agility of a modern digital business, and the intelligence of AI-powered marketing in one team.

01
We've been there.

Twelve-plus years inside the world's leading agencies. Market disruptions, algorithm changes, budget pressure, product launches, performance downturns. We see risks and opportunities before they become problems.

02
We take ownership.

Your goals don't become a report on our dashboard. They become our responsibility. We challenge assumptions, ask difficult questions and stay invested in outcomes.

03
We're built for the AI era.

AI analyses data faster, sharpens targeting, accelerates creative ideation and predicts trends. Technology does the processing. Humans provide the thinking. We're not waiting for this shift, we're already building for it.

PRICING

Premium retainers. No commissions.

Three tiers based on where you are and what you need. No setup fees. No commissions on media spend. 3-month minimum engagement so we have time to actually move the number.

FLOOR
₹50K

per service, per month

  • 1 service, fully owned
  • Weekly call, one-page summary
  • Senior on the account
  • 3-month minimum
Book a call
TYPICAL
₹1.2L–2L

per month, multi-service

  • 2 to 4 services, integrated
  • Weekly working call
  • Monthly business review
  • Quarterly recalibration
Book a call
CEILING
₹3L+

per month, full stack

  • 5+ services, full stack
  • Founder access
  • Written commitments
  • Dedicated channel for daily ops
Book a call
ABOUT

Built by experts. Driven by responsibility.

METRIS is an AI-powered growth and performance marketing partner built by professionals with 12+ years across the world's leading agencies. We help ambitious businesses measure what matters, solve complex challenges and scale with confidence.

Before METRIS, our senior team ran paid for D2C brands in the US, scaling accounts from $4K/day to $12K/day with a 6.15x blended ROAS. The operating system that ran those US accounts is the same one we now bring to Indian D2C brands. Same gates, smaller spend.

We cannot promise overnight success or viral campaigns. We can promise this: we will think deeply about your business, act with ownership, bring enterprise-level expertise to every decision and use AI intelligently. Because when you grow, we grow.

$575K+30-day spend run
$2.9M+revenue driven
3brands shipped
COMMON QUESTIONS

Things founders ask us first.

Do you work with very small brands?
Yes if you are doing ₹3L+ a month in paid spend or running a tight bootstrapped account that needs senior eyes. Our floor is ₹50K per service per month. If we cannot move the number for you at that price, we say so on the first call.
How is METRIS different from a typical performance agency?
Three things. First, we run all eight services from one ops room. Second, the senior who pitched is the senior who runs the account. Third, we read your source data ourselves rather than waiting for a platform report.
Do you take commissions on media spend?
No. Never. Our retainer is the retainer. We do not earn more by recommending you spend more. We earn more when your business grows enough to take on more services.
What is the engagement length?
3 months minimum. The system needs time to actually move a number. After 3 months it goes month to month. No lock-ins beyond the first quarter.
How do you measure what is working?
Blended MER and contribution margin. Not platform-attributed ROAS. We share a one-page report every Friday morning and a full business review every month.
Can you work with US-based brands?
Yes. About half of our prior work has been US-based. We are comfortable on US-hours calls and have a track record running $10–12K/day accounts on US Shopify and Amazon.
Who owns the ad accounts and creative?
You do. Always. We are admins on your accounts during the engagement and your accounts stay yours when we part ways. Same for creative files, hook banks, and SOPs we build with you.
How do we start?
Book a 30-minute call. We open your accounts together on the call itself and tell you on the spot whether we are the right fit. No long pitch decks.
LET'S TALK

Measure with intelligence. Grow with confidence.

Book a 30-min fit call. If we are a match, we will build your free 90-day growth plan tied to the numbers that move your business.

Our promise when we confirm fit:

  • We will think deeply about your business, not just your ad account.
  • We will act with ownership and responsibility. Your goals become ours.
  • We will bring enterprise-level expertise to every decision.
  • We will use technology and AI intelligently. Machines process, humans think.
  • We will stay committed to measurable business impact. No vanity metrics.
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